The Kukui Cup Project (2009 – present) explores novel ways to utilize concepts from information technology, community-based social marketing, serious games, and educational pedagogy to support sustained change in sustainability-related behaviors.
The following video is a presentation I gave at the 2011 Conference on Behavior, Energy, and Climate Change on the use of gamification techniques in the Kukui Cup:
The inaugural Kukui Cup was held in 2011 for over 1,000 first year students living in the Hale Aloha residence halls at the University of Hawaii. In 2012, the Kukui Cup was held at the University of Hawaii, Hawaii Pacific University, and the East-West Center. More Kukui Cups are scheduled for 2013.
The Kukui Cup: Shaping everyday energy use via a dorm energy competition, Robert S. Brewer, Proceedings of the CHI 2011 Workshop on Everyday Practice and Sustainable HCI, May, 2011.
The Kukui Cup: a Dorm Energy Competition Focused on Sustainable Behavior Change and Energy Literacy, Robert S. Brewer and George E. Lee and Philip M. Johnson, Proceedings of the 44th Hawaii International Conference on System Sciences, January, 2011.
A complete list of Kukui Cup publications is available here.